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The Best Way to Track Non-Billable Time for Capacity Planning in an Accounting Firm

The Best Way to Track Non-Billable Time for Capacity Planning

For accounting firm leaders, the mystery of "where did our time go?" often lies in untracked non-billable hours. This step-by-step guide shows you how to capture this data to make informed capacity and strategic growth decisions.

Topic: Practice Management • Updated: January 2026

Accurate capacity planning in an accounting firm requires visibility into all time, not just what's billable to clients. Non-billable time—admin, training, business development, and internal projects—represents a significant portion of your team's capacity. Tracking it is the key to realistic forecasting, fair workload distribution, and protecting profitability.

Your 5-Step System to Track Non-Billable Time

Follow this actionable framework to build a sustainable tracking habit across your firm.

Define & Categorize Non-Billable Activities

Start by creating a standardized list of non-billable categories that make sense for your firm. Avoid vague labels like "admin."

  • Firm Operations: Internal meetings, software training, file management, proposal writing.
  • Business Development: Networking, drafting engagement letters, marketing activities.
  • Professional Growth: CPE courses, technical research, mentoring.
  • Strategic Projects: Process improvement, tool implementation, firm initiatives.
Pro Tip: Involve your team in creating this list. They'll be more likely to track accurately if the categories reflect their actual work.

Integrate Tracking into Existing Workflows

Force new habits by embedding non-billable tracking into your current time-entry process.

  • Add the standardized non-billable categories as selectable options directly in your practice management or time-tracking software (e.g., Karbon, Jetpack Workflow, QuickBooks Time).
  • Mandate that all time (billable and non-billable) must be logged to complete a daily or weekly timesheet.
  • Set the non-billable default rate to $0 to avoid accidental client billing.
Pro Tip: Leadership must model this behavior. When partners and managers meticulously log their non-billable time, it signals its importance to the entire team.

Set Realistic Budgets & Expectations

Non-billable time isn't wasted time—it's invested time. Budget for it strategically.

  • For each role (staff accountant, manager, partner), establish a realistic weekly or monthly budget for key non-billable categories (e.g., 10% for training, 15% for firm development).
  • Communicate that these budgets are part of their expected capacity, not extra work.
  • Use this to answer the question: "Do we have the capacity to take on this new internal project?"
Pro Tip: A common benchmark is that 75-85% of a productive professional's time is realistically available for client work. The rest is non-billable investment.

Review, Report & Analyze the Data

Transform raw data into actionable insights with regular reviews.

  • Generate a monthly "Capacity Utilization Report" that shows billable vs. non-billable ratio by person and team.
  • Analyze trends: Is a particular service line consuming too much internal time? Is our training investment paying off?
  • Discuss findings in leadership meetings to inform decisions on hiring, pricing, and process improvement.
Pro Tip: Start by analyzing just one metric, like the overall firm non-billable percentage. Master that before diving into more complex team-level analysis.

Refine Processes & Adjust Capacity Plans

Use your insights to optimize workflows and plan accurately.

  • Identify Inefficiencies: Spot recurring internal tasks that take too long and streamline them.
  • Adjust Project Planning: When scoping new client work, include the related non-billable time (e.g., setup, admin) in your resource calculations.
  • Strategic Decision-Making: Use data to decide if you should hire an admin, invest in automation, or decline low-margin work that requires excessive internal support.
Pro Tip: Celebrate wins! Show the team how tracking their time led to a positive change, like hiring support to reduce their administrative burden.

Recommended Tools for Effective Tracking

Choosing the right tool is critical for adoption. The best tool is the one your team will actually use.

  • Dedicated Practice Management Software: Karbon, Jetpack Workflow. These have non-billable codes built-in and tie directly to workflows.
  • Time Tracking Suites: QuickBooks Time, Harvest, Toggl Track. Excellent for simplicity and often integrate with other tools.
  • Starting Simple: A customized spreadsheet or a form in Microsoft Teams or Slack can work for very small firms to build the habit first.

The key is integration. The tool should fit seamlessly into your team's daily routine with minimal extra clicks.

Turning Time Data into Strategic Advantage

Tracking non-billable time isn't about micromanagement—it's about gaining a complete picture of your firm's most valuable asset: your team's capacity. By implementing this systematic approach, you move from guessing to knowing, allowing you to plan confidently, price accurately, and build a more sustainable and profitable practice.

Ready to Get a Clear Picture of Your Firm's Capacity?

Download our free toolkit, including a Non-Billable Time Category Checklist, a Capacity Planning Spreadsheet Template, and a Team Communication Script.

Download Your Free Toolkit

Firms That Master Their Capacity

See how modern accounting firms use data to drive growth and efficiency.

"Implementing a system to track our non-billable time was a game-changer. For the first time, we could see the true cost of internal projects and make informed decisions about where to automate."

Sarah Chen

Managing Partner, Crestwood Advisors

"We discovered 20% of our manager capacity was spent on low-value admin. The data gave us the justification to hire an operations manager, boosting morale and billable output."

Marcus Johnson

COO, Flint & Gray LLP

"Accurate capacity planning started with tracking everything. It transformed our forecasting from stressful guesswork to a confident, data-driven process, especially during tax season."

Priya Sharma

Director of Operations, Summit Accounting Group

Select a customer above to see their full story and implementation results.

 

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